What is this guy smiling about?
Maybe he is smiling because he found a hidden opportunity in the creative brief to do something unexpected, and nobody else saw it. Maybe he has another chance to make something that influences people into action. Maybe you reminded him of a story, that when he tells it, will have you laughing so hard your cheeks hurt. This smile could be the badge of honor he wears when he helps a teammate find a solution to a problem they might have never reached alone.
Jesse Moen smiles when he is working with dynamic brands that disrupt the status quo and bravely impact culture with award winning creative. He also smiles when he is cruising around in an old car, and when you take him to your favorite taco spot.